The video does not feature actors, but real people whose lives speak for themselves - no effects, no symbolism and no posturing, the way it really happens.
The main actors are Roni, her husband Mitko and their son Mark, who is nine years old today. Six years ago, Ronnie heard the diagnosis of stage four breast cancer, with disseminations. She went through chemo and radiation, but never lost faith. Today, she is healthy, active and happy, and being featured in the video is a way to give courage and strength to others going through the same journey. Roni believes that the disease should be talked about openly - because the subject of cancer is difficult, but sooner or later it affects each of us, through a relative, a friend or our own fear. Even when we avoid it, it remains a reality we cannot ignore.
"This video describes our ambition to start talking openly about cancer," says Graf. "I lost my mother to this disease and now my father continues his battle with it. When director Yordan Zhechev presented me with the idea for the video, I accepted it immediately. I felt that through it we could truly express love, pain, hope and the need to be together when it's hard."
Zhechev adds that his inspiration comes from personal experience, "I've been using words all my life, but when I went to see a close friend of mine who was battling cancer, I didn't know what to say. And that's when I realized how important it is to talk about it, even when words are lacking."
Robi, one of the brightest young artists on the scene, says he is happy to be working with Graf, who traditionally supports and lends a hand to new talent. "I wrote a song with Grafa. Yordan Zhechev turned it into this wonderful video. Thank you," he shared on Facebook.
The video of "Each of us" is not looking for an effect, but for truth. It reminds us that hope is not a big word, but a small, everyday choice - to keep going, to love and to be there for our people.
