Graf, Wosh MC and FeeL presented a joint single, and the surprising collaboration attracted the attention and approval of fans. "Professionalism combined with modern trends!" reads one of the comments under the "Prime Time" video, which is being distributed on the Monte Music label's official YouTube channel.
"I remain an incorrigible romantic, but that hasn't stopped me from saying the 'In Your Face' thing in my songs for years. Now I present to you an unexpected and different track with the brutally good WOSH MC & FeeL who have enriched the track and shot it into another dimension. Imitation of status is a way of life that leads to a dead end," Grafa wrote immediately after premiering the "Prime Time" video on the music platform.
The story of the track started about two months ago when Grafa dropped the beat with his vocal lines on Wosh MC and FeeL's track and invited them to join the track. With great enthusiasm, they got to work creatively in Monte's studio, where the company's music producer Veselin Tsenov - Algoriddim finished the final mix of the track.
Valeri Milev, the project's ideological collaborator, shares that the video is an ironic look at reality, where morality and principles are increasingly rare. The main image is that of "gold diggers", creatures with "plastic souls", for whom the main goal in life is to be the "hero of the day" at any cost.
On the other hand, in "Prime Time," we see the song's performers dressed in glittering costumes, an obvious imitation of gold and silver, and in guises diametrically opposed to themselves. The glamorous set of the shooting studio shows how thoughtless and empty the world of the "heroes of the day" is. The idea of the video is to entertain, but a bit of sarcasm is woven into it in a clever way.
"Prime Time" is already on the air and online, and early reviews have it topping the Summer 2021 hit charts.
